4 key corporate value resources

Corporate values sign

Corporate values shape the culture and define the character of our company. They guide how we behave and make decisions.

They represent the guiding principles of the organization’s culture, including what guides members’ priorities and actions within the organization. Values are an increasingly important component in strategic planning because they drive the intent and direction of the organization’s leadership.

You first need to define a set of values that are clear, realistic, and hopefully not copied from someone else.

Then, you need to develop a metric to measure the culture and see if the real values are consistent with your stated values:

  • Knowledge – Do people understand the values and can they identify behaviors linked to them?
  • Perceptions – What are people’s perceptions about the real values of the organization versus the stated ones?
  • Behavior – Count instances of behavior and decisions that are consistent or inconsistent with the values
  • Process – Assessment of policies, practices, and work/leadership processes that are consistent or inconsistent with the values
  • Outcomes – Awards/recognition, people fired or demoted for behavior inconsistent with values, image, audit findings, etc.

4 corporate value resources you may have missed:

Article source: http://www.torbenrick.eu/blog/culture/4-key-corporate-value-resources/


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