Ad Agency Project Management Software Release Changes Agency Business

Charlotte, NC –(– The Advantage Software Company announced today that project management for agencies will dramatically change with the release of Advantage blue and its robust project and resource management capabilities.

“One of the more dramatic changes in how agencies will collaborate and manage projects and resources is with the release of Advantage blue,” said Ellen Coulter, president of The Advantage Software Company. “Advantage blue uses new technologies and methods that add unique features that solve real problems and provide important management information while greatly enhancing the user experience.”

Advantage blue is the result of continued feedback and input by Advantage customers. Along with a new interface allowing for user customization, unlimited workspaces, and multiple window access, blue project management includes new options for quickly and easily creating timelines and assigning and “finding” available staff by role. The results are rendered in the user’s choice of various graphical formats and interactive views such as Calendars, Timelines and Gantt Charts. Interactivity means that schedules and assignments may be changed from any graphical view providing many different ways for users to interact with the information. The new Report Writer gives users the ultimate power in information management through pre-defined data sets that make it easy to write meaningful simple or complex reports.

“The all new Calendar is a great example of the expanded interactivity found inside Advantage blue,” said Coulter. “Our clients are reporting that the speed and ease of editing schedules and assignments from different perspectives is accented by the powerful project Timeline and Gantt views.”

The Calendar gives team members an instant snapshot for managing projects by viewing status completions, percent complete, and seeing who is working on what. Team leaders can easily edit assignments on the calendar and then drill down to a full workload view by day, week or month. The ability to see who is over or under-booked is a powerful project management tool.

“We are very excited about these new capabilities that are helping our clients truly automate the project management process and reap the benefits of that automation,” says Coulter. “In addition to the enhanced scheduling tools, the ability to balance the workload and to analyze risks through our new Risk Analysis Dashboard really gives our agencies powerful tools to make real-time management decisions armed with real-time statistics.”

Risk Analysis and other dashboards such as Project Statistics and Client Time Analysis are examples of how Advantage blue transforms daily project information into key metrics that can change and improve how projects are executed. The end result is the on-time delivery of higher quality and more profitable work.

Risk Analysis Burn Rate charts and graphs show team leaders where potential problem areas exist as the project is being executed, before budget milestones are hit. This tool greatly enhances the ability for agencies to forecast, monitor and achieve greater project management efficiencies while increasing agency profitability.

To arrange a custom tour of Advantage blue and learn more about how this amazing suite of agency software products can literally change your agency business, contact The Advantage Software Company at 800-841-2078 or visit us online at whatsblue dot com.

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