by: Ben Kepes
Since its inception in 2006, SOASTA has continually introduced innovations that help its customers deliver the very best performance for their applications. SOASTA is all about performance analytics; its application performance monitoring solution is used by all ten of the top online retailers in the US to deliver insights into real user experience at scale. Privately held, SOASTA has raised close to $80 million from a who’s who of investors. SOASTA’s CEO, Tom Lunibos, has an extensive track record in the tech industry, having led two previous companies to successful IPOs.
The company, likely a prospect for an IPO in the near future, is today announcing a new platform that aims to deliver a cohesive analytics solution. The rationale for the product, Digital Operations Center (DOC), is that the biggest online retailers, those who measure outages and performance degradation in millions of dollars of lost revenue per second, need an end to end monitoring solutions. Instead of traditional approaches towards monitoring which tend to silo different parts on the application stack into disparate tools. DOC delivers full-stack monitoring all in one place.
DOC delivers a centralized dashboard that can report upon all the different metrics of note – both financial and IT. As such it can be thought of as the connective tissue that combines application performance metrics with end user metrics. Insights can be delivered that show cause and effect – just how much revenue loss does a network slowdown cause, for example.
The real value that DOC brings is by delivering metrics to both technical and business users within an organization. While there are plenty of other application performance monitoring solutions out there, they tend to be focused purely on technical metrics. However, the real value from monitoring happens when these technical metrics are tied in with business ones; that is the problem that SOASTA is trying to solve with the DOC.
In use, the DOC is a tool that mashes up all of these different data and delivers it in a format that lends itself to a big-screen mission-control type application. Operated from a tablet device, DOC sells itself as the tool that will be utilized within a cross-functional, businesses mission control setting.
I like what SOASTA is delivering here – I’ve always said that technology solutions that are aligned with the metrics of importance to the business are the best way to close the loop in terms of performance. With the DOC, SOASTA is taking a big bet that this sort of monitoring will be appealing to both business and IT users.
One thing is for sure – with application performance being a critical element for modern business, DOC answers a very real and increasingly important market requirement.
About the Author
I cover how technology helps business compete.
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