Project Stakeholders, whether they be internal stakeholders or external stakeholders are absolutely key to any project. Identifying the correct stakeholders and then ensuring you effectively manage them is all part of your stakeholder management strategy.
So what is a stakeholder?
A stakeholder is someone that has an impact on or is impacted by the project. Some examples would be; customers, suppliers, organizational departments and Government agencies.
Stakeholder Identification and Analysis
Although it can be difficult to identify stakeholders, if you carry out a step by step and thorough assessment you should have no trouble identifying a full list. You should treat your stakeholder analysis like an impact and risk assessment.
When determining who your stakeholders are, ask yourself questions such as:
- What is changing?
- What systems will be directly and indirectly affected?
- Will customers or suppliers be involved or impacted?
- Who needs to input to the project?
- Why are things changing or being implemented?
- Are there any regulatory or legal considerations?
Stakeholder engagement can be somewhat tricky, why is this? People. You have to be patient, thorough, helpful, detailed and understanding if you want to work on a successful project. Each group involved each have their own hopes, fears and needs and wants overlaying an element of complexity the situation.
Your engagement with stakeholders should be regular, consistent and relevant.
There is much to know about stakeholders, here are a couple of other articles that might offer some assistance:
- Remove the Confusion with Easy to Understand Communication Tools
- Stakeholders… The Basics
- How to make sure your sponsor stays committed and interested
The Project Community is full of great resources on this topic, have a look around and see what else you can find.