It’s not how much you talk, but what you say that matters when you want to have impact.
Having impact and being able to influence decisions and outcomes is crucial if you want to be an effective change leader.
However, your ability to influence evaporates when what you say goes unheard. It goes unheard when the message isn’t couched in a way that resonates with the audience.
Abraham Lincoln is recognised as one of the world’s best communicators. He understood the importance of knowing the audience and what they needed to hear.
The Gettysburg speech, which he delivered in 1863 to commemorate the Union soldiers killed at the battle of Gettysburg during the American Civil War, is recognised as one of the world’s greatest speeches.
Lincoln didn’t use a lot of words to have an impact. Just 272 words in fact. Delivered in under 3 minutes.
Leaders are often taught to be “on message”. The problem is this approach often comes across as staged and inauthentic. It seems contrived and rehearsed, and consequently people don’t connect with the message or the person delivering it.
Taking the time to craft your content is important.
Ground your messages in reality and what your team members and colleagues need to know.
In times of change people want to know: what’s happening and why; where and how they fit in; what they have to do and by when; how they do it; what support they will receive; and how and when they can be involved.
Keep it simple. Be empathetic and above all else, believe your own message. It will show when you don’t.
Change happens. Make it work for you.
About the Author
Michelle Gibbings is a leadership and change expert, known for making the complex, simple. She helps people to think more deliberately, act with greater purpose and accelerate progress by understanding the art and science of change.
Article source: http://www.changemeridian.com.au/want-more-impact-say-less/
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