by: Nick Morgan
Do you have the gift of the gab? Or do you struggle for words when you’re standing in front of your colleagues – or a conference full of expectant attendees?
New research suggests that if you’re struggling for words, it might be because you’re going about speaking in the wrong way. A recent study of some real pros – professional comedians – found that they do indeed speak a bit differently than a control group of ordinary people.
Both groups were asked to speak extemporaneously on a variety of subjects – purposefully kept simple in nature – while lying in an MRI scanner. The neuroscientists then studied how the subjects’ brains undertook this task.
The results were surprising. The professionals focused more intensely than the average folks. The average folks worked harder to produce basic words – the pros were apparently more efficient at speaking than the controls. The professionals differed in two other key ways as well: they told more stories and anecdotes (while the control group tried lists) and drew on their memories more than the average Joes and Janes.
I can’t resist noting that the pros followed precisely the advice I would give them to achieve the greater fluency they demonstrated. They focused. They told more stories. And they drew upon memory – emotion – rather than lists – to keep speaking.
So how can you apply these hard-won professional techniques to your own speaking and communicating?
First, practice. Comedians put in an enormous number of hours honing their jokes and routines. If you want to achieve the same kind of focus (and greater ease in producing speech), then you have to be prepared to put in similar kinds of hours. There is simply no substitute for familiarity and ease with your material. Those executives who tell me that they don’t want to over-rehearse, lest they become stale, are really just avoiding the tension that goes with practice.
Yes, you have to show up with your passion every time you speak. That’s what it means to be a pro. But rehearsal enables that kind of presence. It doesn’t undercut it.
Second, tell stories. Do the hard work that I talked about last time finding the right perspective, the right structure, and the right details to bring your stories to life. Your first pass at a story is rarely the best one. It will have too much detail. It won’t begin in the right place – the structure will need work. And you’ll probably tell it chronologically from your point of view, because that’s the way you experienced it. But that may not be the best way for an audience to hear it.
Finding the clearest, strongest story in the welter of detail you’re working with at first is not easy. But the result is storytelling gold. It’s worth it.
Third, use your memory to bring your emotions to life. If you draw upon your strongest memories, and your strongest emotions, you will show up with more passion and more focus, and you will hold your audience better. You’ll also find it easier to speak fluently because you’ll be propelled by the strength of those memories. It’s all good.
Take a tip from the pros. We now know how they do what they do, at least in neuro-scientific terms. Time to start applying these insights to your own speaking.
About the Author
I am one of America’s top communication theorists and coaches — and I’m a speaker myself on storytelling, body language, persuasion, and influence. A passionate teacher, I am committed to helping people find clarity in their thinking and ideas – and then delivering them with panache. I have been commissioned by Fortune 50 companies to write for many CEOs and presidents. I have coached people to give Congressional testimony, to prepare TED talks, and to take on the investment community. I have worked widely with political and educational leaders. And I have spoken, led conferences, and moderated panels at venues around the world.
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