Founded in 2006, Wrike has 4,000 organizations paying to use its project management software — at a rate of $4 per employee per month. Now, after years of funding itself, the company has taken its first major round of outside money: $10 million from Bain Capital Ventures.
So, what’s Wrike’s special secret twist? There is none, said Filev. “Collaboration is a well-defined market; there’s not that many things, holistically, that you can invent. When we do something, we try to do it right.”
Bain’s Todd MacLean cited Wrike customers’ “almost cultish devotion” to the product as justification for his investment.
One of Wrike’s standout features — versus many competitors, including Asana, LiquidPlanner and Basecamp — is the way it gives managers an at-a-glance view into everything that’s happening on their teams, according to Filev. The company also just released a new version with flat design and infographics.
Based in San Jose, Calif., Wrike has 70 employees.
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